Patagonia
Founded in 1973 by climber Yvon Chouinard, Patagonia has always sought to protect our wild playgrounds whilst responsibly building the clothing and equipment to enjoy them with a minimal footprint. Patagonia continues to experiment by building innovative products, searching for solutions to the apparel industry’s footprint, and supporting grassroots environmentalism.
When it comes to sustainability and doing their bit for our natural environment, Patagonia have set a bold mission - to be in business to save the planet.
Patagonia want to act now to save our planet, so we can all continue enjoying natural outdoor pursuits, which foster a rewarding connection with the outdoors.
1% for the Planet
Patagonia first pledged 1% of its sales to the preservation and restoration of natural environments in 1985. Since then, they’ve donated more than $145 million to domestic and international environmental groups making a difference in their communities.
Keen to take things further, Patagonia founder, Yvon Chouinard, joined forces with Craig Mathews, owner of Blue Ribbon Flies, to create 1% for the Planet, a non-profit corporation encouraging other businesses to give back too.
Fair Trade
Patagonia believes looking after the planet means looking after its people too.
Patagonia pays a surcharge for every Fair Trade Certified product that carries their label, and this money directly helps improve the lives of workers in the factories producing their clothes. Rather than the money being filtered top-down, each factory participating in the program elects a democratic Fair Trade committee of workers who then decide how to usthe funds. Projects range from health care programs and child-care centres to cash bonuses.
Fair Trade also promotes health and safety, and social and environmental compliance by encouraging dialogue between workers and management.
Worn Wear
Patagonia knows the best thing we can do for the planet is reduce consumption by making the most of what we already own.
To help you extend the life of your garments, in 2013, Patagonia created Worn Wear which aims to keep clothing, regardless of what brand it is, in circulation for as long as possible through correct washing and the best repairs.
And when you do need to buy a new garment, Patagonia makes the best quality, most functional products and guarantees them for life.
Patagonia Action Works
Keen to make their sustainability values accessible to all, and at a time of unprecedented environmental threat, Patagonia have created Action Works, a digital platform that connects its community with grassroots organisations working to save the planet.
The platform enables people to support environmental issues, volunteer their time and skills, join events, sign petitions and donate to conservation causes.
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