Icebug

Icebug is an independent footwear brand from Sweden, founded in 2001, that arose from a simple need: to be able to go outside safely and with confidence, even when it's slippery or challenging.

With innovative technologies like BUGrip® outsoles with dynamic steel studs and RB9X® rubber that provides exceptional grip on wet surfaces, Icebug makes shoes that give you confidence on any terrain – from city to mountain trail, from mud to ice.

What truly sets Icebug apart is their forward-thinking approach to sustainability. In 2019, they became the first footwear brand in the world to become climate-positive: they offset more CO₂ than they emit. Through their Follow the Footprints™ initiative, they share the environmental impact and materials of each model with complete transparency. Icebug is also B Corp certified and a member of 1% for the Planet.

Their mission is clear: to inspire people to be active outdoors all year round – with shoes that combine innovation, safety and respect for nature.