Nocs Provisions

Nocs Provisions was born in the "Citadel of Excitement"—ten blocks from the beach in San Francisco—with one simple desire: to maximize every precious moment outdoors. What began with a cheap pair of binoculars for checking the swell from the porch quickly evolved into a daily companion: from spotting distant waves and snow-capped mountain lines to nighttime encounters with raccoons.


An ode to coastal pioneers

Inspired by life by the sea, NOCS pays tribute to the first sailors and adventurers along the coast. The brand is a collective of people who seek to see the unseen, travel with curiosity, and discover the most beautiful hidden places along the way.


Design that breathes the ocean

NOCS's iconic, shock-absorbing casing pattern is inspired by vintage BMX mushroom grips and the geometric—yet always unique—lines of sand dunes and waves. The sunset served as the starting point for the logo, while the completely plastic-free packaging (post-consumer cardboard, soy ink, no glue) seamlessly aligns with the mission to protect our planet.


The perfect balance between size and performance

Because existing binoculars were either bulky and expensive or small and fragile, NOCS designed its own standard: compact, waterproof (IPX7, 30 minutes at a depth of 1 m), and stylish enough to make friends jealous. With over twenty 3D-printed prototypes and the expertise of a manufacturer with 35 years of optical experience, the Standard Issue 8×25 was born:

  • GoodEye glass with emerald green multilayer coating for razor-sharp, high-contrast images.
  • Swiss BaK-4 prisms for crystal-clear viewing from dawn to dusk.
  • Oversized eyepieces and twisting eyecups for an unparalleled viewing experience in this format.
  • Ready for smartphone digiscoping – the equivalent of a 400mm lens in your pocket.
  • Available in four earthy colourways that blend seamlessly into any environment.


For a generation that wants to feel again

NOCS invites you to disconnect from screens and delve deeper into nature. By observing the world up close, understanding and compassion for the fragile ecosystem of which we are a part grows. That's why, since day one, NOCS has been:

  • 1% for the Planet member – structural support for educational and environmental protection organizations.
  • Climate Neutral Certified – all CO₂ emissions are measured and offset.


See more, feel more

Whether you're checking the surf from the pier, searching for terns from the dunes, or finding a hidden powder line in the backcountry, NOCS is an extension of your curiosity. A tool for being fully present and experiencing the interconnectedness of all life forms.


NOCS Provisions – built to explore, designed to protect. It's time to embrace nature as our source of truth once again.