Smartwool
Since 1994, Smartwool has been developing products inspired by life and play in the mountains
The myth of the Smartwool story began on a rugged Colorado ski slope, with the conviction that toes did not have to be cold at all. A simple pair of merino wool socks challenged conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet.
However, it's not just about Merino. It's what we do with it that makes Smartwool unique. For more than 20 years, we have been pushing the boundaries of Merino wool to create smarter, more capable products from head to toe. Adventure in absolute comfort is what you achieve in Smartwool's Merino clothing and socks!
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